Boucher's bum....

A story on News24 on why so many women go to the cricket these days, caught my eye. The eye-popping quote:

Interviewed on TV, one young woman said she came to watch because she loved the game, her friend came for a tan, and another wanted to see "Boucher's bum".

Don't think the woman would have mentioned Boucher's bum 15 years ago. Can we say it constitutes advancement in gender equality when men are also treated as sex objects?